How Can a Mobile App Boost Your Business Growth?

Mobile Apps Business Growthis it true

Amazon’s 50% mobile traffic is derived from its apps, according to Morgan Stanley research. Mobile App of Jubilant FoodWorks (Indian company holding master franchise for Domino’s Pizza) has crossed 2 million downloads with online contribution to delivery sales touching 27% compared to 18% in previous year. Top 25% of SMEs (small & medium enterprises) have noted two times of revenue growth after adopting mobile app development technology.

Putting a stop to my statistics – I just wanted to show you an evidence for mobile apps generating extraordinary business growth. These days, mobile apps are the centre of attention for businesses like hotels, restaurants, travels, holiday aggregators, ticketing sites, banks, etc. If you are one of them, still without app – you have to know the 5 essentials of mobile app for business growth.

1. Obtain Loyal Customers

Consumers are seeking for extremely easy ways to reach their favourite brands. If you are giving your consumers a mobile app, that means you are giving them a gateway to reach you from anywhere, at anytime. They will stick to your brand just because of app as they know that they will get anything from your store at their fingertips. Via app, you will be able to track your customers’ location which helps you get local reviews for local customers – leads you to loyal customers.

2. App contributes to product promotion

App is a ring master of product or service promotion. It knows how to introduce your new product or updated one in front of users. First, it will provide information to create awareness and later it will introduce the product – makes it easy for users to absorb everything about your new launch. Offering deals & discounts with new launches will surely boost your sales up.

3. App Gives Rise to Sales and Leads

App aids and accelerates essential part of all businesses i.e. sales. As I have discussed in previous paragraphs about the tracking and promotion abilities of app plus it’s flexibility to be with users anywhere & anytime – all such things generate good amount of leads and sales. Being an app owner, you can leverage the maximum power of app via various marketing techniques like alerts, messages, loyalty programs, push notifications, etc.

4. Better Customer Service

Apps keep your customer constantly in touch with your business. With this, you can provide better customer services by offering a help desk within the app. A help desk can generate more positive reviews, bring improvement to negative reviews, turn general users into loyal users, and keep customers all-time worry-free and happy.

5. Build up user experience

Apps have become permanent replacement to desktops. Plus its easy access keeps your users away from your competitors. Engagement and transactions are the matter of seconds due to apps. Overall, it results into a greater user experience, if your designs and navigations are heart-winning.

Ending Notes

So, if you have any further plans to grow your business, grow it with mobile app. Revenue, sales, leads or whatever you consider a part of your business growth will touch the heights beyond your expectations.


Couchbase Mobile: A New Generation of Mobile App Development


Mobile app development era is turning to a new direction by adopting new changes in tech world with Couchbase Mobile – a powerful app development platform enabling developers to build network-independent mobile apps (with or without internet connection). 100k developers from large enterprises and others have adopted this new way of app development.

Since the invention of mobile applications, users and mobile app developers are waiting and struggling for the day to come when mobile apps can deliver user experience at offline mode same as they deliver at online mode. The day is near to come as we are noticing a huge move of mobile app developers towards building next generation apps where they can enjoy the below given benefits of Couchbase.

Product Innovation

Recently, Couchbase announced a new version named Couchbase Mobile 1.1. This new version organizes preview support for ForestDB which brings next-gen storage engine in mobile. Moreover, it also made changes to notifications by adding more capabilities to the cloud database. These changes will save a huge time of developers by reducing their coding work needed to maintain data in cloud as well as device. In turn, they will market apps speedily.

Architectural Extensions

What enterprises are seeking for – cost effective, easy and scalable applications to manage large and constantly enlarging data. Couchbase offers foundational advancements that is cost efficient and improves scalability, performance and resilience. It allows easy on-going work with large and growing data sets. This exclusive feature is delivered by Couchbase Server 3.0.

Extending Ecosystem

Couchbase was released in 2014. It’s been a year only and the system has been adopted by many developers from large enterprises and other fields. System integrators, VARs and ISVs across the world are approaching Couchbase to find the best solution of their app development needs. Some of Couchbase partners are Xamarin, Cybervision, Open System Technologies (OST), Think Ahead Software, Gimbal, Firefly, Telerik, Hitcents, TribeMedia and Unity. Couchbase mobile ecosystem is extending at a high speed. May be in upcoming months it will turn into a best alternative for mobile app development.

About Couchbase

  • Couchbase offers highest performing NoSQL distributed database platforms
  • Couchbase delivers mainly three platforms: Couchbase Server, Couchbase Lite and Couchbase Sync Gateway.
  • All Couchbase products are open source.
  • Developers use Couchbase platform especially for making enterprise apps.
  • Couchbase includes major industry leaders like Disney, AT&T, AOL, eBay, etc.

Mobile apps and app development world need something that can easily balance this growing field. Couchbase possesses such ability for growing number of apps as well as increasing burden of app developers. It delivers same functions, features and advancements that developers and users are seeking for since years.

6 Steps that Take Developers Close to Internet of Things

6 Steps to Get Prepare for Internet of

These days Internet of Things has caught the attention of mobile app developers, tech professionals and marketers. All of them are thinking of how to start with IoT as it is just in its infancy and no other brand has existed yet with such a strong IoT technology. But as per expectations our favourite brands have already set their foot and going further to make a history in IoT world. Like Google who has designed Brillo OS – a special OS for IoT positioning Google as a ring leader of this booming field.

Internet of Things is a limitless concept. Of course, modern development tools and empowering languages are there to help developers bring their ideas into life, but it’s easy said than done. Developers require preparation of app architecture and infrastructure to stay solid in storm of IoT. These six steps will help you in your IoT mission.

1. Fail Faster

Sounds comical, but this is the thing you must do at this stage of IoT. Faster you fail, faster you learn. You can’t wait for anyone to get fail and you can learn something from it as everybody is at the same place as you are. So, try harder, but don’t get stick to failure. Learn from it and create something better than it.

2. Think Technically

As IoT is a limitless concept, its hardware and software demands will also be limitless. You may need hundreds or thousands of devices to handle the burden. Also, IoT majorly depends on unbroken connectivity for which you need software with regular updates without disturbing the user experience.

3. Use Binary Encoded Messages

If the device supports binary encoding in place of ASCII, then you must use it. Binary encoded messages minimize your costs and shorten your app’s bandwidth requirements.

4. Organize Your App in Various Geographic Regions

If you have a single place for data across the world like datacenter, you can easily organize your app in various parts of geographic regions. As the datacenter will help you send faster response and also provide you flexibility while getting a handle on any privacy concerns.

5. Pick up a language enabling rapid prototype

Java and C# are the most common languages of today’s app. These apps work well with smartphone, but we can’t rely on these languages for IoT apps. Other languages like Scala, Ruby and Clojure favour rapid development process because of their advance features including minimal syntax, REPL and others. Or may be in future, a different language of IoT will come in light.

6. Start Outsourcing

May be you have all tools to build the foundation of your app, but some things are only understand and implemented by experienced app developers because nothing can replace human creativity. So, if you have already developed your app, but still unsatisfied from it, you can share it with developers and get some suggestions from them.

It will take time to build connected apps as only few frameworks and prewritten codes are existed. Big brands like Google, Apple and Samsung just have started to give priority to Internet of Things – nothing remarkable has been created yet. In short, you are surrounded by lack of resources where you have to try hard to make your assumed ideas work.

7 Deadly Signs that Prove Your App A Total Flop


When an app maker starts making app, he remembers that he has to maintain simplicity, usability and understanding, also he has to take care of users demand and its own app goals. Sounds very interesting at the beginning of app development. But, all this went out of sight because of the rush take place when you actually start making app. Moreover, it shows opposite results than your expectations. You never know about errors until your app reach to the app store.

Before your app hit the store and beaten by bad reviews, you must recognize these errors and take them out to make it flawless.

Here are the 7 deadly signs that you should fix up before they prove your app a total flop.

1. Purposeless App

Do you know what the exact purpose your app serves? It’s a purchase-making app, location finding app, travel tracking app, or simply an entertainment app where users come to score like Candy Crush. These exampled apps have a unique purpose to serve users. A purposeless app is surely a flop app.

2. Where is flowchart?

I know it’s a fastest way to start app development without making plans or without making a flowchart. But it’s risky too – no matter how talented and experienced you are at your work. Don’t try to hit a shot in the dark to increase your failure chances. Make a flowchart with points mentioning where to start and where to stop and also what includes in-between.

3. Have You Thought of UX?

UX is a heart of App Design. An awesome UX leverages glanceable functionality, easily recognisable visual clues and enable users to pick up where they left in last session. And a poor UX holds unclear path making users confused for where to go, overwhelming elements and unfamiliar functionality. To be with the option 1, you have to take UX and your users seriously to make it worth.

4. Is it Consistent?

This concept is quite similar to UX like understandable functionality, clear designs, recognisable icons, few but effective elements, etc. Blend all this in a consistent style to give your UX a final touch.

5. Glut of Features

Beauty holds the hand of simplicity. Oversupply of features in your app will confuse your users as they never sacrifice their precious time to know and understand each feature. Put stuff in limits with simplicity.

6. What about Onboarding Process?

Onboarding process enables app to lay first impression on users by delivering what they want in a desired manner. Many apps fail to do so which is why they remain only for first time in users smartphone, later they got uninstalled. Take care of onboarding process as it will decide whether your app stays or leave.

7. Multiple Platform Designing

If this your first app, then you must go for single platform development as it will help you recognize the do’s and don’ts of app and you can improve well with your next version of app for multiple platforms.


Great apps are mixture of simplicity, glaceable features, recognizable flow, awesome UX, mind-blowing usability and most important in-depth understanding. The above 7 signs are revealing the lack of some functions that are crucial to your app.

Microsoft’s 5 Biggest Announcements: What App Developers Can Expect Further


Finally, Microsoft is back with its promises it had cooked in 2014. Here comes the 2015, the year of Microsoft who has started putting efforts with an aim to gain its grounds back from iOS and Android. Release of Windows 10 is just an initial step of the company towards the success, there are many more announced at Microsoft Build Developer Conference.

After Windows 10, the shocking news from Microsoft is a new breed of universal apps – apps that will run on all platforms requiring minimum reconfiguration. That’s the way company is going on. Let’s study all the other big announcements of company in-depth and what app developers can expect from this.

1. Windows 10 is a Centrepiece

Hearing the constant talk about Windows 10 from Microsoft, it seems that this new version would be a centrepiece for the company. Also, we can’t deny that company has bigger dreams for small screen devices than large ones (desktops). Windows 10 is on a continuous process of changing appearance for touch-based tablet-mode, due to which it is assumed that some new hardware announcements will be made soon.

2. Concept of Universal Apps

Microsoft is knocking the doors of “universal apps” concept. In support, it is preparing universal version of office apps. With its universal app development tool, the company is encouraging mobile app developers to build their own universal apps for millions of desktop PC users and also at side, pick up a few windows phone users.

3. Universal App Store

For universal apps, Universal app store is required to sell apps with licensing terms and to create a place for users where they can have an easy access to apps. 2 years ago, Microsoft has shared its dream of Universal app store – binding mobile and desktop platforms together for all-device users.

4. New Face of Office As A Platform

Microsoft soon will have a more talk about Office as a Platform where it will allow third-party-developers to create apps for office. Developers can connect directly with Office to create data-rich experience and have their own app extensions for billion+ office users. Office 365 APIs allow third party developers to join with office for additional functionality and to become a part of Microsoft’s Business intelligence.

5. Windows As A Service

CEO of Microsoft, Satya Nadella believes that his company should have a “subscription relationship” with regular and business customers. Windows can ask users to pay for services like Office 365 or Xbox live on a monthly basis. Windows 10 will bring a new mobility era putting user experience at centre.

Microsoft has more plans to reveal you with the coming weeks. Like the present ones, future announcements will also bring something really exciting for users and developers as well. Looking at the constantly realising updates of Microsoft, it seems that the company is breaking its back to regain its position back in tech world. Windows 10 and Office 365 is a big announcement for users and developers. Now just wait more to hear for the next.