Amazon’s 50% mobile traffic is derived from its apps, according to Morgan Stanley research. Mobile App of Jubilant FoodWorks (Indian company holding master franchise for Domino’s Pizza) has crossed 2 million downloads with online contribution to delivery sales touching 27% compared to 18% in previous year. Top 25% of SMEs (small & medium enterprises) have noted two times of revenue growth after adopting mobile app development technology.
Putting a stop to my statistics – I just wanted to show you an evidence for mobile apps generating extraordinary business growth. These days, mobile apps are the centre of attention for businesses like hotels, restaurants, travels, holiday aggregators, ticketing sites, banks, etc. If you are one of them, still without app – you have to know the 5 essentials of mobile app for business growth.
1. Obtain Loyal Customers
Consumers are seeking for extremely easy ways to reach their favourite brands. If you are giving your consumers a mobile app, that means you are giving them a gateway to reach you from anywhere, at anytime. They will stick to your brand just because of app as they know that they will get anything from your store at their fingertips. Via app, you will be able to track your customers’ location which helps you get local reviews for local customers – leads you to loyal customers.
2. App contributes to product promotion
App is a ring master of product or service promotion. It knows how to introduce your new product or updated one in front of users. First, it will provide information to create awareness and later it will introduce the product – makes it easy for users to absorb everything about your new launch. Offering deals & discounts with new launches will surely boost your sales up.
3. App Gives Rise to Sales and Leads
App aids and accelerates essential part of all businesses i.e. sales. As I have discussed in previous paragraphs about the tracking and promotion abilities of app plus it’s flexibility to be with users anywhere & anytime – all such things generate good amount of leads and sales. Being an app owner, you can leverage the maximum power of app via various marketing techniques like alerts, messages, loyalty programs, push notifications, etc.
4. Better Customer Service
Apps keep your customer constantly in touch with your business. With this, you can provide better customer services by offering a help desk within the app. A help desk can generate more positive reviews, bring improvement to negative reviews, turn general users into loyal users, and keep customers all-time worry-free and happy.
5. Build up user experience
Apps have become permanent replacement to desktops. Plus its easy access keeps your users away from your competitors. Engagement and transactions are the matter of seconds due to apps. Overall, it results into a greater user experience, if your designs and navigations are heart-winning.
So, if you have any further plans to grow your business, grow it with mobile app. Revenue, sales, leads or whatever you consider a part of your business growth will touch the heights beyond your expectations.