Life Cycle Of App: How To Keep It Going For a Long Time

Life Cycle of App and Ways to Extend it

Apps follow various life cycle structures depending on their demands in the market and their ability to provide user experience. An app can start with first-time open and end at deleting step in next time or it can start with first-time open and end at after usage of 2-3 months or it is also possible the app has no end. App’s lifecycle is affected by many factors as per users’ and app developers perspective.

Apps have specific milestones in between the way from app stores to mobile device. Understanding its lifecycle is as important as its design and development. Most of all apps are ensured with design, purpose, users’ desire and easiness to accomplish task, but still they lack something which lead them to end as soon as they reach the users’ device. What apps lack in actual is first-impression effect on users. Popular apps like Evernote, Whatsapp, Candy Crush Saga and others are well stocked with first-impression effects and easily get an opportunity to leave second impression and so on.

Hence, to extend the lifecycle of app, you have to first understand it, learn some stages and implement them to build a milestone.

Stage 1: Factors Affecting Users’ Decision to Download an App

If I go to purchase a hammer, its grip, head and price will be first to catch my attention. Similarly, if I go to purchase an app, I will first look for its price, description, screenshots, and videos – the most affecting factors of users’ download decision. You must craft these factors the same way you design the app itself.

For e.g. You can see a screenshot of Evernote here. Look at it and examine it. Does it reveal the purpose of app? Yes, it does. It reveals the aim of app: “Write and collect everything that matters to you”. It also portrays the features of app.

CaptureStage 2: First Impression

Your app’s first impression determines whether the user will come again or not. At first time, users don’t have any task in mind. At that point, they are in a mood of taking a visit of app. They check out features in front, subtleties may get unnoticed. That means your app’s upfront design and features needs to prove that your app is different from others and it has to engage users in a way that they return back to complete a task.

Stage 3: Second Time Visit – Primary Task Achievement

If app successfully leaves its first impression, users will surely pay a next visit along with a task to fulfil. Now it’s time to contemplate: what would be the users’ primary task at second visit? And how you can make that task to achieve effortlessly and superficially for users? Getting an answer of both these questions will either expand your app’s life or put it to the end if you fail to play the cards correctly.

Stage 4: Complex Task Achievement

Surviving through three stages means you have created a good impression in users’ mind. It also means that users’ are expecting many things from your app. They think like if your app can do primary tasks snugly, then it can also help them achieve complex tasks. They will get deep enough to explore more paths and options available within the app. They will anticipate whether the app fits perfectly to their needs, so that they should keep it for later use. To make users say “yes” for app, give them options to unlock advance features.

Stage 5: Updates or Upgrades

This is another way helpful to accomplish Stage 4. Keep updating or upgrading your app to make users feel that how much they need the app. Constant updates and upgrades will maintain the interest of users in app.

Endnotes

Users are always looking for free apps. When they are in search of achieving some task through app, they first jump to apps. No doubt, they will get what they want for free as the market is noisy with too many similar-feature apps. So, try to keep your app free or atleast go for minimum price model.

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Smartphone’s Security Methods: Fingerprint v/s Others?

Fingerprint vs Other Security Methods for Smartphones

What could you expect from next Google updates? Improved battery life, cleaned up setting systems, a new feature or a new service, improved payment system, more secure than the previous version, etc. Nothing among these, but this time Google brings something different and bigger following its new concept “Now on Tap”. I think you must have guessed for what I am talking about: its fingerprint sensors introduced with Android M (Android Marshmallow).

As huge number of Android smartphones already have a head start with Fingerprint sensors, you can expect your apps to work with “Now on tap” concept. Among such apps, Bank of America is the one with Fingerprint scan support for both Android and iOS. It is the same you are waiting for since years, but is it really safe?

Before I shoot out some insecure features of fingerprint sensors, let me introduce you some jaw dropping benefits of it.

  • You don’t need to remember your fingerprint
  • You don’t need to write or type on homescreens
  • Zero chances of wrong password

Now let’s have a look on some easy-to-break fingerprint password ways.

1. Fingerprints are easy to hack
A bad group of guys will easily steal your fingerprint with the help of a bar glass and make a copy of it to use it anytime on your smartphone. They will get a secure way to enter in your smartphone for decades.

A big problem attached with fingerprint is: you can change your password, if it is stolen, but you can’t reset your finger, if your fingerprint password is stolen.

2. Fingerprints are risky

You will put yourself in a big risk with fingerprint password, if you are a personality that people want to lay down. One can make you unconscious or the worst can kill you just for the sake of your fingerprint. While someone can’t kill you until they come to know about all your passwords.

3. Law doesn’t support fingerprint unlock

Law says that police has a right (without any warrant) to force you to unlock your smartphone using your fingerprint. The same law says that police can’t force you to unlock your smartphone if it is protected by a password.

Conclusion

We are relied on security for on-going economy. Passwords are the base of our online world where internet banking, online commerce, private emails, social networking, etc resides. If we replace our different passwords with a single fingerprint, than economy may get badly affect because of current prevailing issues. So, for now passwords, pins, pattern locks are more secure than fingerprint. We should wait more to see how this changes in future.

About OpenXcell

OpenXcell is a smart app development company – a best fit to your requirement list of app development. The company has attained a high reputation in tech marketplace because of its past track record and non-stop growth. OpenXcell is happy to pursue with your future app development and marketing plans.

How To Make Sure Your Mobile App is Secure

How to make sure your mobile app is secureWith the rapid growth of the development of mobile apps, the requirement for security is growing in leaps and bounds. A number of security issues have been a matter of grave concern for both users and developers, especially after the popularly known Heartbleed bug that came to light in 2014. As we all know, the security essentials concerning to desktop app and that of a mobile app are totally different. Taking these factors into consideration it becomes more than essential for mobile app developers to use appropriate tools and procedures to make sure that security is given the topmost importance and is masterfully taken care of in their mobile applications.

We are also aware of the fact that mobile app developers cannot work around mobile security once the app is on the mark to be released publicly. It is essential to keep a tab on the security needs so as to plan out and check every aspect of security in every part of the mobile app’s lifecycle, since the beginning.

Below, we have listed certain elements that are bound to be considered to assist you in implementing best practices with your app security:

  • Dealing with source code encryption: It is critical to reside the source code within the device so that a smooth user experience in native mobile apps is guaranteed. Your app is bound to be safe if your code is encrypted. Otherwise, all it would take to manipulate your apps is a one user with just the right skills and a wrong attitude to undo what you have built. You better take care and stay away from such dangers in first place.
  • Coping with Database & file encryption: Your product’s database and files need to be encrypted just as your app’s source code. Quite a lot of this information is saved in the user’s device either for a few days or for that matter permanently. There are a number of data encryption softwares available in the market that can help you with protecting sensitive data.
  • The unseen dangers of BYOD: With the increasing popularity of Bring Your Own Device Model, there has been an evolution in the working cultures, as employees are now awarded with the freedom of being placed wherever they want and still keep delivering the work tasks. This means they are free to work from their chosen geographical location and use their own device for the same. Although, acquiring this model means you are prone to leaking your data even before your app is released or updated. For that matter, you can opt for products that run a safe environment in your employees’ mobile devices in which they can test and build your mobile app. It is highly recommended that you either use these safety guards or have a strict policy on app testing and usage, so as to make sure you are not exposed to the potential dangers.
  • Live data: It is an obvious thing that once users will start interacting with your app, there is going to be a constant exchange of life data. Here, it is vital for you to make sure that the data transit is safe via SSL or various other secure protocol you consider as necessary. It is more than vital to constantly monitor traffic flowing between your application and the web server. This may require you to manually look for pain points that needs to be fixed immediately.
  • Closing Lines: When it is about mobile app development, it is difficult for mobile app developers to deny the potential security risks and vulnerabilities that are present and waiting to happen. However, with the above mentioned factors, it is recommended to have a backup plan in case if any security barriers are taken for granted. It is also advisable to always look for updates so that you can quickly recognize the vulnerabilities that might be affecting your current tools.

5 Mobile App Development Tips for User Acquisition

App Development Tips for User Acquisition

Did you encounter the recent figures of app in each app store as of July 2015! Well, there are over 1.5 million apps in the App Store and 1.6 million apps in the Google Play Store. With every single addition, the scope of each app to stand out is getting scarcer and mobile app developers are juggling different strategies to find a way out. In this war of being picked by the users and witnessing the worth of the app as users keep coming back to the app every month, or for that matter every single day, seems like a far-fetched dream, isn’t it?

Worry not, as we have fetched for you 5 effective tips that will help you in building an app that can help you acquire scores of new users:

1. Aim for a Problem solving product

Indeed, problem solving is the key to reaching and meeting your user’s core requisites. It’s an era wherein the mass is rigorously looking for things that can be of help in even unexpected circumstances. Take the process of language learning for an instance. A potential user is running short of time and yet he doesn’t want to miss out on the given opportunity. All he needs is apps like Memrise, Duolingo, or busuu which would save him ample of time. Hence, problem solving is one of the major factors that can easily drive users to use your app extensively.

2. Produce content about your app’s problem solving feature

If content marketing is one of the major strategies that you are planning to work around, then make a wider way for developing and sharing content that talks about problem solving, especially the one that your app is all about. Apart from writing blogs, and producing eBooks, videos and infographics, you can consider adapting the more recent ways that are capable and worth the effort.

  • Targeting quora

For that matter, you have Quora by your side that lets you talk about N number of relevant topics and connect with your potential users. The scope of reaching out to your users in simply vast and then you have the right instinct to make your answers useful and creative.

  • Infographic

You can call it a vibrant combination of pictures and words, yeah? If you have the knack to bring together those precise words and catchy visuals to depict your app’s usefulness then we would say, go explore this trending medium of communication that beautifully lets you represent your app’s true functionality. Indeed, Infographics have a greater scope of going viral and thereby create greater chances of reaching out to maximum number of right audience.

Afterall, make sure that your content is adding value to your customers and that it is proving to be helpful in overcoming challenges, it is then that your app will come out as a brand and will be perceived as an expert in the space.

3. Make your paid app free for a finite time

Take it easy if you really don’t wish to go the freemium way. You can anyways choose to offer your paid app free for not more than a short period of time. Implementation of this strategy will lead you to promote your limited period offer rigorously and that might require you to reach out some leading publication outlets. You can even reach them on social media platforms, especially on Twitter or simply submit it on their website.

4. Consider the paid acquisition route

If not this than that, is certainly the most acceptable strategy that developers and businesses are bound to stick to. That is because, if by any chance organic marketing fails to produce desired results in the form of growing users, then exploring paid acquisition methods is the right choice. This would include targeting Twitter, Facebook, and considering Chartboost, AppN2O and more.

Also, make sure you keep these precise questions in mind while considering paid acquisition. Is the price of acquiring these users justified by the lifetime value of those users? Are you sure which paid acquisition route leads you to the app install?

Having relevant answers by your side will help you invest at right places.

5. Creating strategic partnership

Building strategic partnership is nothing but  another great way to get your app out and reach a good number of potential users just where they are. For instance, you are developing an app that helps people polish their culinary skills. In that case, you can reach out to culinary institutes or private workshops and offer a tempting premium feature in the app for their students and audiences respectively. Whereas, these institutes can help you promote your app.

Closing Lines

It is always beneficial to talk with your chosen mobile app developers when it comes to dealing with few of these user acquisition strategies. Implementation of certain features at right time will lead you to carry out promotional strategies with an ease.

Common Issues Between IoT and Teenagers

Common Issues Between IoT and Teenagers

Hundreds of IT app developers are working for the same purpose – to make the world better. And we all know that their efforts are showing visible sign of improvements. Today, we are able to perform many tasks on our fingertips with the support of handheld devices like smartphones, tablets, smart watches, etc.

Developers are still on their way to improvement. After achieving success with handheld devices, developers are now trying to gain grounds in IoT World. But do we really need it?

Daily, I am going for a morning walk without any device as I like to spend my morning with nature instead of devices. One thing that I notice daily is: People are walking with their smartphones on hand, in pocket with handsfree on ears, on wrist via smartphone holder belts, etc. It seems smartphone has turned into a gear of life – one must raise it to start the day.

Suppose, if each of our thing is connected with IoT, we have to carry it also as we will become addictive to it like we are at present with our smartphone. It means when I go for a morning walk during next-gen IoT world, I will see people walking with smartphone + smartwatch + smart shoes + smart lockets + smart eye glasses, etc.

Thinking of a world like this is really exciting, but this is not what teenagers need. IoT is still at its initial stage and teenagers are facing great issues with it. Here they are.

1. Teenagers Don’t Like to Wear Multiple Devices

Capture

Can you imagine your future like this? For me, it’s no no no – I can’t see myself as a machine man.

With constant failed projects, one thing IoT has learned is that its products are not as useful as users want them to be. Each IoT device is build to fulfil only one purpose. For e.g. a device is made to measure your sleep, another device to measure your eating habits, one more device to take care of your knees, etc., many devices are made to do one task really well because of which users require to wear multiple devices as per their needs. Who wants to be loaded with so many devices all the time?

2. Privacy V/s Security

You can secure yourself and your devices with various security softwares, but you would not be able to maintain your privacy. IoT devices are connected with sensors that are allowed to read your habits including those hidden from your neighbours. No one will ever care about what you like or dislike, but your enemies do. They will get a chance to ruin your image through IoT devices.

3. Data Issues

A big stock of devices brings the hoards of data which is obviously unmanageable for a single person. One device = minimum 10 notifications, 10 devices = 100 notifications. The more devices you have, the more data you require to check, collect and store. Your each minute will be consumed by data. I don’t think that in fast life of next-gen, users will get enough time to look after for data. Probably, they will keep an assistant who can manage their IoT devices.

Closing

Internet of Things is the future. We believe it, but we also hope that it should more easier to manage than it is today. It should be like a smartphone which is a good source of multi-tasking. A single device must be able to manage multiple things, so that we don’t require carrying the hoards.