How Can a Mobile App Boost Your Business Growth?

Mobile Apps Business Growthis it true

Amazon’s 50% mobile traffic is derived from its apps, according to Morgan Stanley research. Mobile App of Jubilant FoodWorks (Indian company holding master franchise for Domino’s Pizza) has crossed 2 million downloads with online contribution to delivery sales touching 27% compared to 18% in previous year. Top 25% of SMEs (small & medium enterprises) have noted two times of revenue growth after adopting mobile app development technology.

Putting a stop to my statistics – I just wanted to show you an evidence for mobile apps generating extraordinary business growth. These days, mobile apps are the centre of attention for businesses like hotels, restaurants, travels, holiday aggregators, ticketing sites, banks, etc. If you are one of them, still without app – you have to know the 5 essentials of mobile app for business growth.

1. Obtain Loyal Customers

Consumers are seeking for extremely easy ways to reach their favourite brands. If you are giving your consumers a mobile app, that means you are giving them a gateway to reach you from anywhere, at anytime. They will stick to your brand just because of app as they know that they will get anything from your store at their fingertips. Via app, you will be able to track your customers’ location which helps you get local reviews for local customers – leads you to loyal customers.

2. App contributes to product promotion

App is a ring master of product or service promotion. It knows how to introduce your new product or updated one in front of users. First, it will provide information to create awareness and later it will introduce the product – makes it easy for users to absorb everything about your new launch. Offering deals & discounts with new launches will surely boost your sales up.

3. App Gives Rise to Sales and Leads

App aids and accelerates essential part of all businesses i.e. sales. As I have discussed in previous paragraphs about the tracking and promotion abilities of app plus it’s flexibility to be with users anywhere & anytime – all such things generate good amount of leads and sales. Being an app owner, you can leverage the maximum power of app via various marketing techniques like alerts, messages, loyalty programs, push notifications, etc.

4. Better Customer Service

Apps keep your customer constantly in touch with your business. With this, you can provide better customer services by offering a help desk within the app. A help desk can generate more positive reviews, bring improvement to negative reviews, turn general users into loyal users, and keep customers all-time worry-free and happy.

5. Build up user experience

Apps have become permanent replacement to desktops. Plus its easy access keeps your users away from your competitors. Engagement and transactions are the matter of seconds due to apps. Overall, it results into a greater user experience, if your designs and navigations are heart-winning.

Ending Notes

So, if you have any further plans to grow your business, grow it with mobile app. Revenue, sales, leads or whatever you consider a part of your business growth will touch the heights beyond your expectations.

Life Cycle Of App: How To Keep It Going For a Long Time

Life Cycle of App and Ways to Extend it

Apps follow various life cycle structures depending on their demands in the market and their ability to provide user experience. An app can start with first-time open and end at deleting step in next time or it can start with first-time open and end at after usage of 2-3 months or it is also possible the app has no end. App’s lifecycle is affected by many factors as per users’ and app developers perspective.

Apps have specific milestones in between the way from app stores to mobile device. Understanding its lifecycle is as important as its design and development. Most of all apps are ensured with design, purpose, users’ desire and easiness to accomplish task, but still they lack something which lead them to end as soon as they reach the users’ device. What apps lack in actual is first-impression effect on users. Popular apps like Evernote, Whatsapp, Candy Crush Saga and others are well stocked with first-impression effects and easily get an opportunity to leave second impression and so on.

Hence, to extend the lifecycle of app, you have to first understand it, learn some stages and implement them to build a milestone.

Stage 1: Factors Affecting Users’ Decision to Download an App

If I go to purchase a hammer, its grip, head and price will be first to catch my attention. Similarly, if I go to purchase an app, I will first look for its price, description, screenshots, and videos – the most affecting factors of users’ download decision. You must craft these factors the same way you design the app itself.

For e.g. You can see a screenshot of Evernote here. Look at it and examine it. Does it reveal the purpose of app? Yes, it does. It reveals the aim of app: “Write and collect everything that matters to you”. It also portrays the features of app.

CaptureStage 2: First Impression

Your app’s first impression determines whether the user will come again or not. At first time, users don’t have any task in mind. At that point, they are in a mood of taking a visit of app. They check out features in front, subtleties may get unnoticed. That means your app’s upfront design and features needs to prove that your app is different from others and it has to engage users in a way that they return back to complete a task.

Stage 3: Second Time Visit – Primary Task Achievement

If app successfully leaves its first impression, users will surely pay a next visit along with a task to fulfil. Now it’s time to contemplate: what would be the users’ primary task at second visit? And how you can make that task to achieve effortlessly and superficially for users? Getting an answer of both these questions will either expand your app’s life or put it to the end if you fail to play the cards correctly.

Stage 4: Complex Task Achievement

Surviving through three stages means you have created a good impression in users’ mind. It also means that users’ are expecting many things from your app. They think like if your app can do primary tasks snugly, then it can also help them achieve complex tasks. They will get deep enough to explore more paths and options available within the app. They will anticipate whether the app fits perfectly to their needs, so that they should keep it for later use. To make users say “yes” for app, give them options to unlock advance features.

Stage 5: Updates or Upgrades

This is another way helpful to accomplish Stage 4. Keep updating or upgrading your app to make users feel that how much they need the app. Constant updates and upgrades will maintain the interest of users in app.

Endnotes

Users are always looking for free apps. When they are in search of achieving some task through app, they first jump to apps. No doubt, they will get what they want for free as the market is noisy with too many similar-feature apps. So, try to keep your app free or atleast go for minimum price model.

Wearable Computing Can Expand The Ways For Mobile Payments

Wearable computing and mobile payments can be good friends

Wearable devices are stepping up from novelty to mainstream. And mobile payments are also on the same way. But both these technologies are too young to hold the burden of users demands. What if we mix both these technologies?

Wearable technology poses a significant opportunity when combined with mobile payments. Both together can be a game-changer for each other resulting into a field that one refuse to ignore.

Consumers interaction with new devices is increasing day by day giving a boost to increase in supply of wearables. The more number of wearables prevail in the market, the more ways expand for mobile payments to reach the users. But how wearables can define the future of mobile payments? Let’s figure it out.

Can wearables enhance mobile payment experience?

Wearables collect data in a different way than smartphones. It offers new ways to know who you are, where you are, when you are, what you need at what time, etc. Co-operating location and behavioral data with payment options will make the users payment decisions more responsible and payment actions more accurate.

According to Paypal’s Varun Krishna,”Wearables give rise to more connected, more personal experiences.” He says, “Wearables provide connectivity at a point that mobile apps can’t. By nature, they are more connected to the user than a phone can be”.

So, we can say that wearables bring new techniques to collect users data through which it can improve mobile payment experience.

How wearables data can be a key to mobile payment success?

With wearables, data will be huge and its analytics will be higher. One can turn this analytics into useable insights which will give birth to predictive mobile payments based on context. Let’s make it clear with an example.

Suppose you are daily visiting a coffee shop. Your smartwatch will save your daily visits and automatically serve you a payment option whenever you visit that particular shop. Overall, mobile payment will predict your payments based on your daily visits + daily payments.

Future of Mobile Payments with Wearables

Instead of change, you can expect a replacement, replacement of all your credit & debit cards, membership cards and your traditional wallet with one mobile or wearable wallet. Still, it’s hard to say whether mobile payment would be a one-size-fits-all approach.

News for app development companies and app marketers is that they may work on data analytics + predictive mobile payment options which will play a key role in gaining customers loyalty.

Final words

Mobile app ecosystem is quite immature for both wearables and mobile payments as other than inventing a new way of data analytics some more issues are blocking the way like security issues. Mobile app developers are working on this and trying to make things ready for upcoming future of mobile payments and wearable technology.

Smartphone’s Security Methods: Fingerprint v/s Others?

Fingerprint vs Other Security Methods for Smartphones

What could you expect from next Google updates? Improved battery life, cleaned up setting systems, a new feature or a new service, improved payment system, more secure than the previous version, etc. Nothing among these, but this time Google brings something different and bigger following its new concept “Now on Tap”. I think you must have guessed for what I am talking about: its fingerprint sensors introduced with Android M (Android Marshmallow).

As huge number of Android smartphones already have a head start with Fingerprint sensors, you can expect your apps to work with “Now on tap” concept. Among such apps, Bank of America is the one with Fingerprint scan support for both Android and iOS. It is the same you are waiting for since years, but is it really safe?

Before I shoot out some insecure features of fingerprint sensors, let me introduce you some jaw dropping benefits of it.

  • You don’t need to remember your fingerprint
  • You don’t need to write or type on homescreens
  • Zero chances of wrong password

Now let’s have a look on some easy-to-break fingerprint password ways.

1. Fingerprints are easy to hack
A bad group of guys will easily steal your fingerprint with the help of a bar glass and make a copy of it to use it anytime on your smartphone. They will get a secure way to enter in your smartphone for decades.

A big problem attached with fingerprint is: you can change your password, if it is stolen, but you can’t reset your finger, if your fingerprint password is stolen.

2. Fingerprints are risky

You will put yourself in a big risk with fingerprint password, if you are a personality that people want to lay down. One can make you unconscious or the worst can kill you just for the sake of your fingerprint. While someone can’t kill you until they come to know about all your passwords.

3. Law doesn’t support fingerprint unlock

Law says that police has a right (without any warrant) to force you to unlock your smartphone using your fingerprint. The same law says that police can’t force you to unlock your smartphone if it is protected by a password.

Conclusion

We are relied on security for on-going economy. Passwords are the base of our online world where internet banking, online commerce, private emails, social networking, etc resides. If we replace our different passwords with a single fingerprint, than economy may get badly affect because of current prevailing issues. So, for now passwords, pins, pattern locks are more secure than fingerprint. We should wait more to see how this changes in future.

About OpenXcell

OpenXcell is a smart app development company – a best fit to your requirement list of app development. The company has attained a high reputation in tech marketplace because of its past track record and non-stop growth. OpenXcell is happy to pursue with your future app development and marketing plans.

How To Make Sure Your Mobile App is Secure

How to make sure your mobile app is secureWith the rapid growth of the development of mobile apps, the requirement for security is growing in leaps and bounds. A number of security issues have been a matter of grave concern for both users and developers, especially after the popularly known Heartbleed bug that came to light in 2014. As we all know, the security essentials concerning to desktop app and that of a mobile app are totally different. Taking these factors into consideration it becomes more than essential for mobile app developers to use appropriate tools and procedures to make sure that security is given the topmost importance and is masterfully taken care of in their mobile applications.

We are also aware of the fact that mobile app developers cannot work around mobile security once the app is on the mark to be released publicly. It is essential to keep a tab on the security needs so as to plan out and check every aspect of security in every part of the mobile app’s lifecycle, since the beginning.

Below, we have listed certain elements that are bound to be considered to assist you in implementing best practices with your app security:

  • Dealing with source code encryption: It is critical to reside the source code within the device so that a smooth user experience in native mobile apps is guaranteed. Your app is bound to be safe if your code is encrypted. Otherwise, all it would take to manipulate your apps is a one user with just the right skills and a wrong attitude to undo what you have built. You better take care and stay away from such dangers in first place.
  • Coping with Database & file encryption: Your product’s database and files need to be encrypted just as your app’s source code. Quite a lot of this information is saved in the user’s device either for a few days or for that matter permanently. There are a number of data encryption softwares available in the market that can help you with protecting sensitive data.
  • The unseen dangers of BYOD: With the increasing popularity of Bring Your Own Device Model, there has been an evolution in the working cultures, as employees are now awarded with the freedom of being placed wherever they want and still keep delivering the work tasks. This means they are free to work from their chosen geographical location and use their own device for the same. Although, acquiring this model means you are prone to leaking your data even before your app is released or updated. For that matter, you can opt for products that run a safe environment in your employees’ mobile devices in which they can test and build your mobile app. It is highly recommended that you either use these safety guards or have a strict policy on app testing and usage, so as to make sure you are not exposed to the potential dangers.
  • Live data: It is an obvious thing that once users will start interacting with your app, there is going to be a constant exchange of life data. Here, it is vital for you to make sure that the data transit is safe via SSL or various other secure protocol you consider as necessary. It is more than vital to constantly monitor traffic flowing between your application and the web server. This may require you to manually look for pain points that needs to be fixed immediately.
  • Closing Lines: When it is about mobile app development, it is difficult for mobile app developers to deny the potential security risks and vulnerabilities that are present and waiting to happen. However, with the above mentioned factors, it is recommended to have a backup plan in case if any security barriers are taken for granted. It is also advisable to always look for updates so that you can quickly recognize the vulnerabilities that might be affecting your current tools.